We’re proud of our cricketing connections, supporting county giants such as Lancashire and Yorkshire, as well as the England cricket team by taking up ODI perimeter advertising opportunities. But we’re also keen advocates of supporting grassroots and local cricket clubs, hence we’re delighted to announce that we’ve extended our shirt sponsorship deal with Alderley Edge Cricket Club, for a further two years, taking us through to the end of the 2024 season.
Founded in 1870, Alderley Edge Cricket Club remains one of the premier cricket clubs in Cheshire, with four senior sides and seven junior teams from U9s up to U19s. AECC is also a founder member of the Cheshire County Cricket League, the top league in the Cheshire Pyramid which ultimately feeds First Class Counties and Academies. The C&C logo will appear on the front of the newly designed first XI shirts, produced by New Balance.
Malcolm Cooke, MD of C&C Insurance Brokers says: “It’s no secret that I’m passionate about cricket – I love watching the sport at all levels. But what I’m also passionate about is supporting local clubs and helping them continue to thrive in what are very challenging times for grassroots sports. I can’t wait to get down there and hear the crack of the willow!”
Martin Reid, of AECC says: “It’s fantastic to have the continued support of C&C Insurance Brokers for a further two years. It’s been a wonderful partnership so far and we’re looking forward to making even more of it, over the next two years. This kind of commitment means that we can focus on our cricket and developing players at all age levels and abilities.”
The first home match took place on April 29th with AECC beating Cheadle CC by four wickets. May your winning form continue and best of luck for the coming season chaps!
