Today (10th March 2023) at 4 pm, Lancashire County Cricket Club launched all four first-team playing kits together on the same day during a one-off live stream. A first, not only in the Club’s history but across cricket as a whole!
The stream was broadcast on the LCCC YouTube and Facebook channels and featured Lancs players talking about the shirts and the season ahead, as well as insight into the design of each kit from their new kit partner, New Balance.
As an Official Partner and sponsor of their LV Insurance County Championship shirt, we were obviously keen to see how the new kit looked. We were blown away by the visual impact of all four kits and can’t wait to see the Championship side wearing them and in action when the season starts in April.
Our partnership with Lancs started in 2019 following a long-standing hospitality agreement and was renewed for a further three years, last May. We’re also headline sponsors of the Lancashire Cricket Foundation’s Education Without Boundaries programme, which is an all-year-round educational experience for primary school children in the inspirational setting of Emirates Old Trafford, the home of Lancashire Cricket.
Malcolm Cooke, MD of C&C Insurance Brokers says: “I’m really impressed with the style and look of the new shirts. Between them, the teams at New Balance and LCCC have done a brilliant job on the design and feel of the shirts. From our point of view, the branding is superb – crisp, clean and highly visible. I can’t wait for the season to start!”
The C&C logo features on the back of the shirt, across the shoulders and as Malc says, will be highly visible. Take a look at this12 second video for a better chance to see just how good the new shirts look.
