C&C Lancs Shirt Sponsorship Is Back!

There are worse ways to spend a Wednesday than pitchside at Emirates Old Trafford – and this week’s official team photography day was right up there.
We were delighted to join the players, coaches, staff and fellow Club Partners as Lancashire unveiled their kits for the 2026 season… and it’s fair to say they’ve nailed it. The men’s County Championship strip brings a sharp, modern look with dark red accents, while the T20 and Red Rose kits lean into a retro feel that will no doubt be a hit with supporters. Classic Lancashire, with a fresh edge.

As back-of-shirt sponsor for the men’s County Championship kit, we’re especially pleased with how the C&C branding looks – bold, clean and right at home on the famous Red Rose.
The event itself had a real buzz, with a strong turnout from partners, alongside BBC News and other media. Proceedings were expertly hosted by former Lancashire and England wicketkeeper Warren Hegg, who led a panel featuring:

Ellie Threlkeld (Women’s Captain)
Keaton Jennings (Men’s T20 Captain)
Daniel Gidney (CEO)
Mark Chilton (Director of Cricket)
Chris Read (Women’s Head Coach)
Steve Croft (Men’s First Team Head Coach)

The message from the panel was clear: standards are high, expectations are higher, and there’s a real sense of momentum building at the Club. With the new, state-of-the-art Farington training facility coming online, the focus is firmly on creating what was described as an “excuse-free environment” – a phrase that says everything about the ambition behind the scenes.
And the target? No ambiguity. It’s all about getting back to Division One.

Malc summed it up perfectly:
“Our association with Lancs is the longest-running of all our commercial partnerships, and we can’t wait for the season to get underway. The Club has a fantastic business model – probably the best in the Championship – and we’re proud to have been part of that journey over the years. See you at the Jimmy Anderson End!”

Roll on the season. First stop – Northants.