The C&C name continues to gain ground across the Yorkshire region, with the exciting news that C&C Leeds and C&C Healthcare Leeds have extended their partnership with Yorkshire County Cricket Club and will remain as an Official Partner until 2027.
The flourishing partnership has resulted in extensive in-bowl branding, as well as benefits for both domestic and international cricket, most recently with the thrilling Test Match against India. Headingley is becoming something of a lucky charm for England comebacks!
Malcolm Cooke, MD of C&C, says: “Those who know me well know how close cricket is to my heart, and I’m absolutely thrilled that we’ve extended our YCCC partnership until 2027, and that I’ll get to watch them back in Division 1 this season! We’ve been really impressed with how the commercial team have helped nurture the relationship both with the Club and other sponsors and partners.”
Tom O’Connell, Branch Director of C&C Leeds, says: “Having been associated with Yorkshire Cricket for five years and an official partner since 2022, we’re really excited to continue developing our relationship with the Club. Our experience of working with the commercial team, the players and all the other sponsors has been nothing short of phenomenal. We’re chomping at the bit for the season to start and we’re looking forward to entertaining clients again at such an iconic venue as Headingley, especially given the Club’s return to top-flight cricket!”
Andrew Middleton, Director of C&C Healthcare Leeds, commented: “It’s a pleasure to be extending our links with this historic Club. The level of commitment they showed last season was outstanding. As a sponsor, we were delighted that the performance on the field matched our relationship with them, off it. Last year, with the Club’s support, we set up The Opening Partnership networking programme for sponsors, which has been hugely successful. It’s something that we will continue to develop over the next phase of our Partnership, to help reinforce our presence across the Yorkshire business community.”
Tom Webster, YCCC Business Development Manager, added: “We’re thrilled to expand our partnership with C&C Leeds. Over the past five years, we have worked closely with the team to help support their growth in the region. We pride ourselves on developing long-term partnerships, and we are excited to see what the next few years hold.”
Kayleigh Hallas, YCCC Partnerships Services Manager, said: “We are proud of the strength and growth of the relationship with both C&C entities. ‘The Opening Partnership’ has undoubtedly benefitted our thriving network of sponsors, partners and business connections.”
And with the Championship already underway, our Leeds teams are already enjoying the crack of the willow with their clients!
