We’re thrilled to see the C&C brand reaching a global audience through Sky Sports’ coverage of the first Test Match between England and India being held at Headingley, in Leeds. Our links with Yorkshire cricket go back a number of years, so we enjoy considerable exposure through coverage of the County games, but the international fixtures take that reach to a different level.
Our advertising on the North East Upper Stand, as well as on the East Stand, really has impact and is frequently picked up by television cameras. We’ve had so many clients and industry contacts get in touch to say that we’ve been spotted!
Malcolm Cooke, MD of C&C, says: “I’m a mad cricket fan, so to see our name being covered by, and linked to a match of this calibre is absolutely amazing. I’ve had calls and messages every day of the Test, from people seeing our brand. It really does say something about the power of the sport, Headingley as a venue and the engagement of a global audience through Sky Sports. To say I’m excited is an understatement!”
And what a spectacular 5th day is in store! With India favourites but England’s confidence sky high after forcing a day of two halves from the opposition, anything is possible and the match can go either way. Just how cricket at this level should be!
But, whatever the outcome, we’re in for a real treat, and it’s fantastic to see the third and fourth-ranked Test teams in the world, putting on such an entertaining display at such an iconic venue. And likewise, regardless of the result, it’s wonderful to see the C&C name, once again, making a mark as a major player on the international stage!
The C&C brand can also look forward to continuing global exposure during the 4th and 5th Test matches being held at Old Trafford and The Oval.
Howzat for a C&C Series win?!
